De La Soul’s “Are You In?” is pulsating innovation for Nike Sport Music

I know I may be a little late with this De La/Nike joint and I’m sure true De La fans were already aware of their latest creation Are you In? Right? But if you didn’t know about the innovative spin these three Rapper/Producers put into creating this sports inspired music with an emphasis on pace and tempo please take a moment to visit Nike Sport Music. This is not the first colloarbation the group has had with Nike.

In 2005 The Nike Dunk SB High – Pro SB De La Soul was designed by De La Soul and featured a unique hologram image on the ankle of the shoe from their Album Cover of “3 Feet High and Rising”. The unmistakable design of shoe made it a popular collectible amongst sneaker fiends and hip hop fans alike. In early May the Official Nike Running Blog announced De La Soul’s latest collaboration “ARE YOU IN?: Nike+ Original Run”as a commemoration of the 20th anniversary of 3 Feet High and Rising, and the group’s first-released original material in five years.

The album is available for purchase on iTunes

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